Branding + Product

Deece, a passion project from one of the founders, inspired by Sydney city’s vibrant streets and tropical shores. Deece is a clothing and lifestyle brand dedicated to visualising and reflecting soul-nourishing vibes. The greater than decent project involved developing an authentic and distinct brand identity, encompassing naming, creative direction, photography, product lines, packaging, and website design.

We infused the brand’s essence into every aspect of our work, drawing inspiration from Sydney’s lively urban and coastal landscapes. The result was a cohesive visual language that effectively communicated Deece’s unique identity and values, resonating with its target audience. Our creative direction, combined with captivating photography and thoughtfully designed product lines, packaging, and website, successfully elevated the brand’s appeal and positioned it as a go-to choice for those seeking stylish and soulful apparel and lifestyle items.