Branding + Website

For Ol’Mates, a distinguished sandwich shop in Marrickville, we crafted a unique brand identity and developed a custom website, encapsulating the essence of nostalgic, old-school tuck shops blended with a modern and contemporary style. Our approach involved integrating hand-drawn illustrations and a vibrant colour palette with robust typography, evoking a sense of nostalgia while remaining contemporary and fresh.

Ol’Mates stands out for its commitment to high-quality, fresh sandwiches, served in a laidback and friendly atmosphere. This setting is more than just a place to eat; it’s where visits transform into lasting memories, and every encounter feels like reuniting with an old friend. The brand ethos is rooted in quality and community, aiming to create a space where individuals, although strangers, find common ground and shared experiences.

Our design strategy for Ol’Mates was to create an identity that reflects this ethos, resulting in a welcoming vibe that combines the charm of yesteryear with the ease of today’s lifestyle. This balance is achieved through our tailored branding and website design, ensuring Ol’Mates is not just a sandwich shop but a community hub in Marrickville.