Who We Are

Welcome to BAD, a cutting-edge creative agency based in the heart of Sydney, and we’re here to help you make your mark on the world. Our story begins with a simple question: “Why?” Why are you passionate about what you do? What drives you to create? By diving deep into these questions, we’re able to uncover the essence of your brand and share it with the world in a way that resonates and inspires.

Our team at BAD is a diverse group of creative professionals who come from a variety of backgrounds and industries. This melting pot of talent and expertise allows us to deliver unique and innovative solutions tailored to your specific needs. We firmly believe that no two brands are alike, and we strive to give each of our clients a one-of-a-kind experience that sets them apart from the competition.

Partnering with us, you’ll benefit from our collaborative approach to the creative process. We believe in the power of open communication and teamwork to ensure that your vision is brought to life in the most authentic and impactful way possible. Our ultimate goal is to help you unlock your full potential, and we’re committed to providing you with the tools and guidance necessary to stand out and achieve success.

At BAD, we’re more than just a creative agency. We’re a partner, an ally, and an extension of your team. Let us help you bring your brand to life, tell your story, and make a lasting impact on the world. Are you ready to take the leap and work with us? Together, let’s create something truly extraordinary.


How We Work

Human-Centric Approach

We place people at the heart of our design process. We strive to understand the needs, desires, and motivations of end-users and stakeholders to create meaningful experiences that attract & resonate with them.

Strategic Alignment

We work closely with our clients to understand their business goals and ensure that our design solutions are strategically aligned with their objectives. We aim to create long-term value by helping clients identify opportunities and tackle challenges.

Excellence and Craftsmanship

We are passionate about delivering design solutions that are not only visually stunning but also functionally effective. We take pride in our craftsmanship, ensuring every detail is considered and executed to the highest standard.

Research-Driven Insights

We’re committed to grounding our design solutions in robust research and data analysis, sticking with the latest market trends, technologies, and best practices to ensure we deliver informed, innovative, and effective design solutions.

Sustainability and Social Impact

We believe that design should positively impact the world. We incorporate sustainability and social responsibility into our design process to create solutions that are environmentally friendly, ethical, and beneficial to society as a whole.

Continuous Learning

We are committed to constantly improving our skills, knowledge, and expertise. We actively invest in our team’s professional development to ensure we stay ahead of the curve and deliver cutting-edge design solutions.

Agile and Adaptive

We embrace change and strive to stay agile in our approach. We continually iterate, test, and refine our solutions, adapting to evolving market conditions and client requirements to ensure we deliver the best possible outcomes.

Transparent Communication

We maintain open, honest, and transparent communication with our clients throughout the design process. We ensure they are involved in every step of the journey and are well-informed about our progress, challenges, and successes.

Celebrating Success

We recognise and celebrate the hard work, dedication, and achievements of our team, clients, and partners. We believe in sharing our success stories and using them as a catalyst for continued growth and development.

Our Focus

Brand Strategy

Our strategic approach to branding involves understanding your vision and values, and translating them into a compelling brand story that resonates with your target audience.

Visual Identity

We create eye-catching logos, color schemes, design systems and elements that reflect your brand personality and make you stand out from the crowd.


We craft engaging and persuasive advertising campaigns that effectively communicate your message, raise brand awareness, and drive results.

Print + Packaging Design

Our attention to detail and commitment to excellence extends to the physical world, as we create stunning print materials and packaging that elevate your brand and enhance the customer experience.

Digital Design

From stunning websites to interactive mobile apps, our team of digital experts ensures that your online presence is optimised for success.

Environmental Design

We design immersive experiences that bring your brand to life, whether it’s a trade show booth, a retail space, or a pop-up event.

Full Capabilities →

Our Partnerships

AG Energy
Alpha Group
Allied Health Ability Services
Ann Hasarati
Behavioural Insights
Beachcomber Hotel
Chris Gillies
Club Mount Lewis
Cache Invest
Digi Engage
Drakes Pride

Energy Global Company
Frank & Blanco
Formaz Parts Plus
The Gamesmen
Grace’s Place
Habitat Housing
Helen Dalton MP
Iguana’s Mexicana
Jackson Agriculture
JAG Finance
Kelsey Cottrell
Marsden Hotels
Mend Australia
NB Allied Health
Oscars Group
ONYX Grill
Pepe’s on the beach

Pharmacy Club
Real Health Medical
Realise Business
Rich & Oliva
Robot Smart Homes
Scale Clients
Senpai Ramen
Sky Bar
Surething Realty
Staves Brewery
Stay Kind
The Haberfield Butchery
The Sabor Co
The Star Entertainment Group
The Vegan Company
Ty Francis
Venture Sense
VJC Advisors & Accountants
Wellness Edge
Red Soda
Rent That Space
Taronga Group